In the 1970s, believing that golf would be the sports leading the 21st century, he created Superior, a luxury golf wear brand that could be afforded by only the upper class at that time. On this ground, it has become a fashion distribution enterprise, focusing on the manufacture and distribution of golf wear, casual wear, sportswear, men’s clothing, and women’s clothing, and has earned a reputation for 46 years, with a remarkably rapid growth as a total brand business. Based on multiple leading brands and people of outstanding skills and talents, Superior Co., Ltd. has grown into a fashion distribution enterprise, ranking 1st in profitability, growth potential, brand power, and consumer preference.
Making “POWER BRAND” through Sports Marketing
By supporting an unknown rookie “Kyung-joo Choi” on becoming a PGA star golfer, it raised its brand status and has then truly grown as the power brand in the golf wear market.
Moreover, it is bearing good fruits by nurturing talents and giving unstinting support to some currently active professional golfers based on strong trust.
Goal of Fashion and Culture Innovator
Corporation with a Warm Heart through Sharing Management ?????and Contribution to Society
Superior shares love and hope with its neighbors and the society.
Superior actualizes a sharing management based on a customer-centered management philosophy.